265 Navigating Post-Holiday Hangover SeasonJan 02, 2024
Join us in the first episode of the new year as we spill the beans on navigating the post-holiday hangover season and heading into 2024!
Discover savvy business tips, social media tricks, and why embracing the 'new year, new me' vibe can be your ticket to success!
In this episode, we discuss the following:
🔥Business Slowdown After Holidays: How to navigate the beginning of the year, which often comes with a slowdown in business activities due to the hangover from the holidays.
🔥Election Year Impact: We discuss the challenges of operating in an election year, noting that sales may be affected due to the uncertainty.
🔥Customer Focus in the First Six Months: We advise that the first six months of the year might be more conducive to business, and it's a good time to focus on servicing customers, providing value, and engaging in activities like challenges and workshops.
🔥Anticipation of Economic Slowdown: We emphasize the importance of proving value to customers early in the year given that spending tends to decrease in the third and fourth quarters of an election year.
🔥Social Media Strategy: We highlight the importance of using social media as an engagement platform, focusing on providing value rather than pushing sales.
🔥New Year Marketing Opportunities: With the new year, we invite you to tap into the "new year, new me" energy. Businesses should lean into this by offering products or services that align with customers' resolutions and goals.
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